Scent is such a strong emotion. From police training dogs that sniff out criminals to the smell of your grandmother or mother cooking one of her signature dishes. Some of the events that we recall have a certain scent that jogs our memory. I remember my first day in the US at JFK airport in 1988. The entire airport smelled like milkshakes and french fries to me. Every time I smell milkshakes and french fries, it takes me back to that amazing day of coming to the US.
In the motion picture Cleaner, directed by Renny Harlin starring Samuel L Jackson, the main character keeps the memory of his deceased wife alive by spraying her perfume in their bedroom. Scent is about conveying an emotion. That’s why major perfume companies, celebrity brands, and niche brands name their perfumes according to what they want the wearer of the fragrance to feel. Beyoncé‘s Heat gives the emotion of passion and sex appeal. Jennifer Lopez’s Promise conveys the emotion of keeping promises to yourself and loving yourself. Shanelle‘s Coco mademoiselle evokes an emotion of a woman who is both mischievous and provocative, independent and endearing, who reinvents herself freely.
Your preference in perfume is all about making a powerful statement quietly. Telling the world this is who I am or how I feel. What we want in a perfume depends on where we are but also when we are.
Empowered By Finda Kpakiwa is a liquid expression of perseverance. The intention behind the name is to literally have the woman feel the emotions that come with taking the steps towards becoming Empowered. Bold, the beginning of her journey. Brave, during the journey things will fall apart, but she does not quit. Empowered, the confidence gained throughout the journey.
As we go through life, we experience so many different emotions. The fragrance world is superb at creating scents with a range of numerous emotions. From feeling happy to sexy and confident.