We can’t get enough of them. They make a room a little bit brighter. They put a smile on your face. They even have some of the most extravagant festivals around the world displaying it’s beauty. The State University of New Jersey research on flowers shows that it improves happiness, well-being, calmness, and intimacy in people. In essence, flowers promote a positive outlook.
Flowers have an immediate impact on happiness. All study participants expressed “true” or “excited” smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups. It’s no wonder that 75% of women’s fragrances in the world contain floral notes and at least 10% for men’s scents.
In the fragrance world there are categories such as floral, soft floral, and floral oriental.
Floral perfume is composed of volatile organic compounds (VOCs), or aroma emitting floral tissue. Soft floral fragrances are often described as having a powdery character. This is the result of the use of Orris root, which is a beautiful flower known for it’s powdery aroma. Floral orientals usually use more exotic notes like Jasmine, Orange Blossom, Patchouli, and Aoud Jasmine. There are so many fragrances on the market known for their robust floral notes. A few come to mine when talking about floral scents. Czech & SpeakE Dark Rose Eau De Parfum, Dossier FLORAL PEONY, Mark Jacobs Daisy, Viktor&Rolf Flowerbomb, GUCCI BLOOM EAU, and DIOR EAU TILETTE just to name a few. Flowers definitely give that romantic allure to a fragrance.
In Empowered by Finda Kpakiwa, our floral notes provides the client with a unique, one of a kind aroma craving experience. Just like any other master perfecting their craft, our perfumer took a little over a year to convey the scent that’s described to be in a class all by itself. Our rose notes give off a romantic sweet aroma to the rich, fruity, and sensual scent of Jasmine and the robust earthy character of Patchouli.
Just how so many flowers are available all year long, the distinctive scent of Empowered works with your body chemistry throughout the seasons. Flowers are a feel good gesture, a gesture of love, a gesture of “thinking of you”, a gesture of condolence. The list can go on and on with aroma therapy. So the next time you feel like you need a little pick me up, tap into your fragrance wardrobe, pick out your favorite floral scent, and always make time to stop and smell the flowers.
